Green Banking Practices and Strategies for Sustainable

Abstract

The new global economy has paved way for a more dramatic conditions that has led to
the ecological imbalances in the country. The changing society has recognized the need for
more sustainable ecological balance so that the coming generations can survive in a better
environment. Keeping this in view, the business are also focusing on environmental
sustainability and striving for eco-friendly production methods and techniques .Banking sector
being an integral part of Indian economy providing services to businesses and the individuals
is also taking a major step to change its banking practices to adopt environmental sustainability
practices by adopting green banking strategies and pave way for green financing .The aim of
Green banking is to implement environmentally friendly practices in offering banking services
through promotion of digital transactions thereby reducing carbon footprints in its operations.
Hence, environmental concern which is gaining prominence has become the core crux for the
banks to adopt green banking strategies to make contributions for green economy. The study
attempted to addresses the latest sustainability developments in Indian banks by appropriate
green banking practices and strategies and the challenges they face during implementation. The
analysis is purely based on the secondary data source. In conclusion, the study also stresses
upon the significance of awareness among clients and customers, the core values that the green
banks deliver to develop green image as a part of environmental responsibility