E-Commerce Adoption Towards Sustainable Bamboo Industry in the City of Alaminos, Philippines

Abstract

With the economic progress, Alaminos drives to another venture to make the city into the bamboo capital of Pangasinan through its Hundred Islands Engineered-Kawayan (E-Kawayan) Factory that produces bamboo products while encouraging massive cultivation of the plant. This study would present business model for an eCommerce platform that would transform the factory souvenir shop into digital store as any business needs to be competitive and cope up with the technology helping it to survive in the market and as part of the tourism program of Alaminos City. Literature reviews was used to support the development of digital store for Hundred Islands E-Kawayan Factory and aid the researcher in designing its business model. In addition, interviews and document analysis were conducted to understand the business process of the factory. As the tourism industry and business establishments embraces technology, digital platform that would reach wider target market will be highly beneficial to the city. Moreover, the development of the digital store will help support the project of the city in sustaining livelihood of the bamboo planter.