Evaluating the Mediating Effect of Gig Workers’ Contribution towards Rural Citizen Satisfaction on E-Governance Health Care Services during COVID-19

Abstract

Technology innovation has done a notable contribution to facilitating healthcare services globally. The GOI (“Government of India”) has made different plans for modifying the overall government process into the online model to rise their gain effectiveness peoples’ trust. During the pandemic situation of COVID-19, e-governance is considered to be the most productive platform for offering services to people via innovative delivery channels. It is entitled that the current condition of coronavirus has made “Health” a primary requirement for people when compared with their other basic needs. In countries such as India, about 69.9% of the population lives in villages. Therefore, any government services that are structured should reach the rural people to a huge extent specially to safeguard their health from COVID-19. Hence the Indian government has taken multiple initiatives by appointing gig workers under contract to support the rural people and medical practitioners in villages. Therefore, this research is an effort to determine the dimensions that are connected to the requirements of rural people for the “Rural Citizen's Satisfaction” (RCS) of accessing e-governance healthcare applications. The study has considered “Gig Workers’ Contribution” (GWC) as a mediating variable between intent to use and RCS. The research findings support the e-governance services regulators in attaining the highest level of satisfaction in rural citizens for adopting e-governance health care applications.