Transformtion of Government Public Relations Communication Patterns Based on Digital Technology in the Millenial Era

Authors

  • Aat Ruchiat Nugraha
  • Evi Novianti
  • Diah Fatma Sjoraida

Abstract

Several rapid changes have occurred since the evolution of the digital and social web services in the information and communication sector organized by the Public Relations Department. Presently, the function and role of Government Public Relations as the organizer and manager of public information data is inseparable from the role of digital media in accelerating the transformation of performance and communication patterns. Some of the changes that occur include communication patterns associated with back, front and virtual offices. Therefore, this research aims to explain the modeling of the transformation of public communication patterns carried out by Government Public Relations at central and local government institutions in the millennial era. This is a qualitative and descriptive research with data collected through interviews, focus group discussions, literature studies, and documentation. The results show that the government public relations communication model formed in agencies at the central and regional levels is based on information technology innovations that are interactive, symmetrical, real-time, contemporary, and concise with videos, visuals, shareable graphics, and animated images, and photos. In conclusion, this research shows that the transformation of government communication through a digital technology-based public communication model is a strategic step for government public relations institutions in responding to the challenges of the industrial revolution 4.0.

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Published

2022-10-22

How to Cite

Aat Ruchiat Nugraha, Evi Novianti, & Diah Fatma Sjoraida. (2022). Transformtion of Government Public Relations Communication Patterns Based on Digital Technology in the Millenial Era. RES MILITARIS, 12(2), 1862–1876. Retrieved from https://resmilitaris.net/index.php/resmilitaris/article/view/322