Thailand trade prospective and change management toward ASEAN economic community

Abstract

The purpose of this research was to examine factors that affecting Thailand and ASEAN social economic on export marketing and change management potential for improvement in competitive competence, economic structure implementation for supporting the future export business in lower northeastern of Thailand toward ASEAN Economic Community (AEC). The populations in this study were 345 authorized entrepreneurs from border of Mekong region listed by the Department of Business Development, Ministry of Commerce the Kingdom of Thailand. The questionnaires were employed as a research instrument with reliability of 0.988 and hypotheses testing by multiple regression analysis.  The result showed: 1) the influential factors to improve the competitive competence were technology, marketing promotion, society and culture along with marketplace, 2) the other influential factors affecting economic structure implementation were economy, products, technologies, marketing promotion, and government policies.