The Role of Social Responsibility (According to the ISO26000 Guidance) in Enhancing Reputation Organizational

Abstract

This research aims to diagnose the nature of the relationship and influence between social responsibility and the principles of the ISO26000 guidance document (accountability, transparency, ethical behavior, respect for relevant stakeholders, respect for the rule of law, respect for international behavior standards, and respect for human rights) and organizational reputation based on its dimensions (leadership, financial performance, service quality, and organizational innovation) in the Anbar governorate's management, using a descriptive-analytical approach. The research sample consisted of 108 employees working in the management, selected using a purposeful sampling method based on Krejcie & Morgan's table. The questionnaire was used as the main tool for collecting data on research variables. The data was analyzed using SPSS version 23 and various statistical methods such as mean, standard deviation, variation coefficient, Pearson's correlation coefficient, multiple regression analysis, f-test, t-test, determination coefficient (R²), and beta coefficient. The research results showed a positive and meaningful relationship between social responsibility according to the ISO26000 guidance document and its principles and organizational reputation based on its dimensions. The main recommendations include the importance of paying attention to social responsibility in organizational management and the need for organizations to implement the principles of the ISO26000 guidance document to improve their reputation.