Impulse Apparel: Exploring Consumer Behavior and Influencing Factors in the Apparel Industry

Abstract

The purpose of the study is to recognize impulse buying behavior of consumers in the field of Apparel Industry. Researchers have always been captivated in the field of impulsive buying but impulsive buying specific to apparel industry has been the new talk. Apparel, one of the basic necessities to cover the body has leaped to fashion academics due to its ever changing and strong growth of the fashion industry. The main focus of this study, is to explore and understand various secondary research papers in the field of consumer behavior in apparel industry. This paper will identify the environmental and atmospheric cues, factors stimulating offline and online purchase behavior in retail store which plays an important role triggering and influencing impulsive buying behavior. The study will emphasis the stimuli and related response model which gives prospective researcher’s a better understanding of   consumer buying behavior with respect to Stimulation- organism – response model.