The Impact of Celebrity Endorsement on Tourism Advertising in Turkey
Abstract
This research aims to explore the impact of celebrity endorsement on tourism advertising in Turkey. Using a sample of 500 participants across multiple regions in Turkey, the study finds that celebrity endorsement had a significant impact on tourism advertising in Turkey. Overall, the results suggest that celebrity endorsement is an effective tool for promoting tourism in Turkey, and sets out recommendations for practice as well as directions for future research.
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Published
2023-04-09
How to Cite
Huseyin Bozdaglar, Feriha Dikmen Deliceirmak, & Nimet Harmanci. (2023). The Impact of Celebrity Endorsement on Tourism Advertising in Turkey. RES MILITARIS, 13(3), 1870–1877. Retrieved from https://resmilitaris.net/index.php/resmilitaris/article/view/3669
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