THE IMPACT OF ORGANISATIONAL CULTURE ON ORGANISATIONAL COMMITMENT IN THE ORGANISATION

Abstract

The topic of organizational culture has gained considerable attention in recent years among strategic management scholars, organizational behavior researchers, human resource management practitioners, and organizational sociology experts. It is considered to be one of the fundamental factors that determine the success and excellence of business organisations, especially in the current era characterised by rapid changes in the business environment that can affect organisational performance and goal attainment. Organisations with a strong and adaptive culture enable their members to demonstrate commitment, discipline, creativity, innovation and participation in decision-making processes, leading to outstanding individual performance and the achievement of organisational goals. Based on the above, the aim of this study is to elucidate the role of organisational culture in enhancing organisational commitment among employees and consequently achieving the loyalty desired by any organisation. In order to delve deeper into this topic, we begin our article with the primary question: Does organisational culture play a role in promoting organisational commitment among employees?