The Effect of E-Service Quality and E-Trust on Mobile Payment Application E-Customer Loyalty Through E-Customer Satisfaction as Intervening Variable

Abstract

Mobile payments are expected to provide opportunities for the community to be involved in the advancement of the digital economy. In addition, the public is expected to be able to experience the benefits of using mobile payments, such as faster transactions, cheaper transaction fees, and support for financial literacy. This research aims to observe the intervening effect of e-customer satisfaction on e-cistomer loyalty of Indonesian mobile payment customers.