Dr. Abhishek Sharma, Ankitha Sharma, Anees Fathima M I, Dr. G. Sridharan, Bonda Kiran Kumar, and Dr. A. Aleeswari. 2023. “A Study on Store Brand Loyalty of Apparels in India”. RES MILITARIS 13 (3):2699-2709. https://resmilitaris.net/index.php/resmilitaris/article/view/3877.