ISSN: 2265-6294

A CIVIL LEGAL FRAMEWORK TO DEAL WITH ADVERTISEMENTS IN INDIA

Main Article Content

Priya Jain, Prachi Verma, Vir Vikram Bahadur Singh, Sadhana Trivedi, Sharwani Pandey

Abstract

In today‘s world no business can survive without advertisements. Every product needs differentiation from other products which is done by promoters and advertisers through their advertisements. The advertisers use different mediums for this purpose like television, radio, newspaper as it is not limited to print and broadcast media but we get these advertisements from digital space i.e. YouTube, Mobile Apps, Websites etc. with the internet revolution, the area of advertisement has become much more wider now. Advertisement is an important source to disseminate the information about the new products and services available to the consumers.

Article Details