This study intends to investigate the moral guidance in English sermons from a pragmatic perspective. It tries to achieve the following aims:1) identifying the most prominent type of speech act employed in the selected sermons;2) identifying the most flouted conversational maxim in the selected sermons. It is hypothesized that:1) moral guidance is manifested through the use of representative speech act;2) quantity maxim is the most flouted maxim in the selected sermons. An eclectic model is developed which utilizes Searle’s (1969) model of speech act theory and Grice’s conversational maxims.