ISSN: 2265-6294

A Scoping Review of Research on Brand Image, Marketing Mix, Patient Hospital Satisfaction, And Loyalty in Indonesia

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Cita Rosita Sigit Prakoeswa,Nur Hidayah,Arlina Dewi

Abstract

Hospital performance has been influenced by patient satisfaction and loyalty. Little is known, however, about the marketing mix and brand image factors that influence patient satisfaction and loyalty in Indonesian hospitals. The aim of this review is to better comprehend the factors that affect patient satisfaction and loyalty in Indonesian hospitals. We used the Arksey O'Malley and Levac framework to conduct a scoping review. From 2006 to 2021, peerreviewed research articles from Scopus, PubMed, Web of Science, Garuda SINTA, Emerald, JSTOR, Sage, Wiley, clinicaltrial.gov, Cochrane, Embase, Lilacs, Medline, ProQuest, and Google Scholar were used as data, with gradual keywords such as "patient satisfaction", "patient loyalty", "patient satisfaction index", "health services", "health Centre", and "hospital".

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