In Indian scenario the youngsters have however, has gradually ignored thepractice of the traditional foods due to the influence of information technology(Nor et.al., 2012). Many of them may know the traditional food but may not know the way of preparing them. Hence, scholars urged on the importance to preserve the techniques and skills of preparing traditional foods and transmit- ting them to the future young generation (Kwik, 2008; Yohannes, 2009) as it isconsidered part of the cultural identity. This study aims to investigate on the factors that influence millennials food consumption. Especially restricted to the college going students