ISSN: 2265-6294

An Analytical Study on the Effects of Social Media Exposure on Different Age-Groups of Women in India

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Rachna Shruti,Smitha Philip,Rachna Shruti

Abstract

The age of social media has opened the portals of interactive technologies that allow the creation or sharing/exchange of information, ideas, career interests and other forms of expressions via virtual communities and networks. Today’s social media is a powerful tool to bring about revolutionary changes in our society as a whole, in form of, Facebook and Facebook messenger, TikTok, WeChat, Instagram, QZone, Weibo, Twitter, Tumblr, Baidu Tieba, LinkedIn, YouTube, QQ, Quora, Telegram, WhatsApp, LINE, Snapchat, Pinterest, Viber, Reddit, Discord, VK, Microsoft Teams, and more. Wikis are the example of collaborative content creation. It has speedily spread awareness in the society. A piquant internet, with its multiple flavoured technologies, has made our lives easy. Interestingly, we are in a phase of knowledge explosion, which is providing a changed thinking in the global outlook including the Indian society. It is now more open, welcomes values of each culture; moreover, it has started to become open to progressive thoughts and respecting women. Today, a major portion of lives of women goes into maintaining an online life. With the help of this study, we tried to understand how different age-groups of females in India are influenced by the use of social networking platforms. The paper aims to comprehend the influence on young, middle age and older women. The rise of feminists, activists, environmentalists, and many other groups with the help of social media is strongly evident. Sample of 300 women respondents was surveyed to know the effect from the exposure. Alongside the focused study, a number of both positive and negative effects of social media on women were also analysed and significant difference is found between different age groups.

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