In today's digital age, social media has become a crucial platform for businesses to engage with consumers. This study examines the impact of resilient social media marketing strategies on consumer behaviour in Bhubaneswar. By leveraging adaptive and data-driven marketing techniques, businesses can maintain customer engagement, brand loyalty, and purchasing intent even in dynamic market conditions. The research explores how businesses in Bhubaneswar utilize social media platforms to respond to challenges, sustain brand presence, and influence consumer decision-making. Through surveys and case studies, the study identifies key factors that enhance the effectiveness of social media marketing strategies, including personalized content, interactive engagement, and crisis management approaches. The findings highlight the significance of resilience in digital marketing and provide insights into best practices for businesses aiming to strengthen consumer relationships in an evolving digital landscape.