D-Mart is a retail market, which operates in different states of the country. Where customers get all types of household items under one roof at reasonable prices. In this research paper customer relationship management strategies used by D-Mart have been analytically studied and reviewed. In this study an attempt has been made to understand the business model of D-Mart by studying its customer relationship management strategies. This research paper is based on primary and secondary data. Data has been collected through various publications and reports and internet etc. In this research paper, sampling method and simple percentage analysis method have been used as per convenience. 100 respondents have been selected in this study. In this study 5 point Likert-scale has been used to elicit customer response towards D-Mart customer relationship management practices. In this study, D Mart has tried to establish contact with customers through customer relationship management strategies. The study concluded that respondents are largely in agreement with D-Mart's strategy of customer relationship management practices, which include D-Mart's approach to improving customer service, adopting new technologies, Providing information, influencing repeat visits to the store, providing customer satisfaction, etc.