This research paper investigates the relationship between the quality of Fast-Moving Consumer Goods (FMCG) products and customer loyalty, along with repurchase intention. With increasing competition and consumer awareness, the quality of FMCG products has become a critical factor influencing consumer behavior. This study employs a mixed-methods approach, integrating quantitative surveys and using secondary data. The quantitative phase involves surveying a diverse sample of consumers to assess their perceptions of FMCG product quality, loyalty toward brands, and intentions to repurchase. We employ statistical analyses such as regression analysis, correlation tests, and structural equation modeling to examine the relationships between these variables.