Volume -15 | Issue -1
Volume -14 | Issue -6
Volume -14 | Issue -6
Volume -14 | Issue -6
Volume -14 | Issue -6
Five longest running festivals in CALABARZON, Philippines were studied in this research. The researchers identified and analyzed the effects of commercialization and commoditization on the festivals and the host community itself. A total of 31 respondents were selected using the snowball sampling, starting from the tourism officer of each local government that has jurisdiction of the festivals. The festivals were implemented for reasons distinct to the host communities.