ISSN: 2265-6294

Conceptual Model to Ensure Product Quality: Literature Study on Startup Micro-food Industry Business in Jombang

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Izzatul Umami,Ahmad Naim,Hamzah Asyrani,Hariyanto,Fudji Sri Mar'ati

Abstract

Microeconomic success is a measure of a country's economic success. The difficulty of Micro Enterprises (UM) in improving product quality hinders business success. This study aims to provide an overview of the success model of the micro business industry through Entrepreneurial Readiness (ER), Acceptance and use of the Food Business System (FBS App) and Benefit Micro-Entrepreneurs (BME). The primary method of this research uses a quantitative approach with a predictive purpose. This research involved 237 Micro Industry Food Business Actors in Jombang, East Java, Indonesia. Data in the study were obtained through surveys, questionnaires, observations, and documentation. This model builds on three latent variables: Entrepreneurial Readiness, Acceptance and use of (FBS App), and Benefit Micro-Entrepreneur (BME). The data were analyzed using the SmartPLS 3.0 model. The results showed that the entrepreneurial success model of the Micro Food Industry could be implemented by paying attention to Entrepreneurial Readiness (ER), Acceptance and Use of the FBS App, and Benefit Micro-Entrepreneur (BME). These findings imply the need for Entrepreneurial Readiness and Acceptance and Use of the FBS App to achieve BME success. Novelty, this study predicts and explores the relationship between ER, AU (FBS App), and Benefits for Micro Entrepreneur. In addition, this research contributes to the theory of the Micro Food Industry Business entrepreneurial success model integrated with the FBS App.

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