ISSN: 2265-6294

Corporate Social Responsibility And Human Resource Development Interventions

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Fadillah Ismail,Adibah Abdul Kadir,Nurul Ain Ngateni,Adnan Ali Hassan Humaid Al Hosani

Abstract

Corporate Social Responsibility (CSR) is known as the ability to cooperate and deal with the society, competitors and the ability of the company to sustain and survive. Unfortunately, past studies reveal that there is always problem for the organization to understand and create awareness of CSR as different understanding of the meaning of CSR occurs. Even though there are problems in defining and understanding CSR, Human Resource Development (HRD) develops methods to assist the organization’s understanding towards CSR. Therefore, the purpose of this study is to create awareness on Corporate Social Responsibilities through Human Resource Development Interventions in University XYZ. There are three dimensions of human resource development that are being measured in this study which are management support, training and development, and employee engagement. The research uses quantitative approach with the sample size of 97 respondents was selected among the academic staffs in University XYZ. There are three elements in this research that may help to promote and create CSR awareness which are management support, training and development and employee engagement. This research was analyzed using descriptive and correlation analysis via SPSS. The finding of this research is that there is a relationship between CSR awareness and HRD interventions among academic staffs in University XYZ. The other two findings are that the level of CSR awareness and HRD interventions is high among the academic staffs in University XYZ.

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