The concept of "Old people have value, not a burden," which is the creation of a place in society for the elderly with the status of a productive person, was the beginning of the research, which came from the strong emphasis on paradigm shift about the elderly in order to support the aging society. The objective of this research is to develop a participatory communication model for promoting tourism that is based on the ethnic cultural identity of the Nakhon Nayok Province and is operated by the elderly. This research is a mixed method research. The data were collected by use tools of quantitative, qualitative, and participatory action research. The research result show that the "Group meetings" is a communication that influences the participation of the elderly in the community, while "Online communication via platform LINE" is a secondary communication.