The purpose of this study is to develop a model of a business intelligence system for mapping the exports of West Java's creative craft industry. The fundamental issue is that the craft industry's exports are underperforming due to a lack of responsiveness in capturing export opportunities. Furthermore, the inadequacy of a business intelligence system in the craft industry to assess export mapping in the worldwide market underscores the significance of this research. The study uses the research techniques of data collection, identification of information needs, and develop a business intelligence model.