The primary objective of this paper is to explore how internet campaigning has played a part in Indian politics and what influence it has had. This study applies a technique that focuses on secondary data sources, such as academic publications, government reports, campaign analyses, and media coverage, in order to investigate the development of digital tactics and their efficacy in affecting election processes and voter behavior in India. The most important conclusions from the investigation underscore the considerable effect that digital campaigning has on voter awareness, participation, and turnout, as well as the issues that are provided by ethical concerns, disinformation, and regulatory loopholes. The report also highlights the association between the sophistication of digital campaigns and the success of election campaigns, as well as the consequences of India's digital gap on the reach and efficacy of digital campaigning. The purpose of this article is to highlight the significance of digital tactics in Indian politics that are inclusive, transparent, and ethical in order to maintain the integrity of the election process and to encourage democratic participation. In order to exploit digital campaigning in an effective and responsible manner, it provides strategic advice for political parties, legislators, and civil society. It also emphasizes the necessity of solid regulatory frameworks and fair access to digital platforms for all citizens.