ISSN: 2265-6294

Salesforce in defense revolutionizing military recruitment and personnel management

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Hanisha Koganti , Abhiram Abbineni

Abstract

This study explores the impact of Salesforce on military recruitment and personnel management within the defense sector, highlighting the platform's transformative role in enhancing operational efficiency, data accuracy, and regulatory compliance. Through a mixed-methods approach that includes case studies, surveys, and data analysis, the research demonstrates significant improvements in key performance indicators such as reduced time to hire, increased recruitment efficiency, and better personnel management outcomes following Salesforce implementation. Despite challenges related to integration with legacy systems and the need for specialized training, the findings suggest that the benefits of adopting Salesforce far outweigh the initial hurdles. Supported by practical examples from the U.S. Army and the British Ministry of Defence, this study underscores the critical role of digital solutions in modernizing military operations. The results offer valuable insights for defense organizations seeking to enhance their recruitment and personnel management processes through the strategic use of CRM platforms.

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