ISSN: 2265-6294
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The Importance of Immersive Marketing Strategy in Tourism Promotion
Volume -14 | Issue -5
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Plant Prediction using CNN and Gardening Support System using IOT
Volume -14 | Issue -5
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RAIN, FOG AND HAZE DETECTION AND REMOVAL TO AVOID TRAFFIC ACCIDENTS USING OPEN CV
Volume -14 | Issue -5
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Flask Server-based ATM Model with Fingerprint Access: A Desktop Application
Volume -14 | Issue -5
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Real-time Anomaly Detection and Predictive Maintenance in Metro Train APU Compressors: A Data-driven Approach
Volume -14 | Issue -5
Effects of Perceived Quality and Brand Loyalty on Perceived Brand Equity of Sabah SMEs’ Food Brands: The Moderating Role of Brand Credibility
Main Article Content
Abstract
The purpose of this study is to assess the effects of perceived quality and brand loyalty on perceived brand equity of Sabah SMEs’ food brands with the moderating effects of brand credibility.
