The present study deals with a critical pragmatic analysis for analyzing empowerment as a social and pragmatic act that is critically manifested by the American candidate namely, Romney. It discusses the pragmatic discourse of empowering speech by the American Presidents and the use of the strategies of power. In order to better understand its objectives, which include identifying the most prevalent linguistic criteria, ideological forms and strategies, most outstanding pragmatic strategies, socio-cultural dimensions and variables, pragmatic functions of empowerment, the study attempts to build a model. The following steps can be taken to accomplish these goals: analyzing the literature on pragmatics' criticality; establishing operational definitions; outlining the idea of empowerment and disempowerment within the American people; and a practical model is made to analyze the data that is randomly chosen from the American presidential debates. This model is an eclectic model based on both critical pragmatics and critical discourse theories namely, dialectical approach by “Norman Fairclough (1992), Wodak’s Historical Approach (2001), Van Dijk’s Socio-cognitive Approach (1995) and Van Leeuwen’s Social Actor Approach”. The researcher selects five presidential debates of “Trump and Clinton 2016” and “Romney and Obama 2012”. This study presents applicable conclusions. Candidates use ideological strategies to convey empowerment and disempowerment; pragmatics plays a crucial role in interpreting the act of empowerment discourse critically.