Tourism in Kerala emphasizes encouraging ecologically sustainable tourism, highlighting local culture, adventure activities in the wilderness, volunteerism, and the personal development of the local population. The primary goal is to minimize the negative impact of conventional tourism on the environment and enrich the local community's cultural authenticity. The state of Kerala offers abundant opportunities for tourism, encompassing sectors such as religious tourism, medical tourism, wellness tourism, and yoga tourism, in addition to the usual attractions. The article underscored the correlation between tourist arrivals and tourism revenue and the influence of unforeseen events on both arrivals and earnings. It also stressed the significance of infrastructure development for advancing this industry.