Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
Volume -14 | Issue -5
In recent years, the expansion of e-commerce has been rapid and it has become a dominant force in the retail industry. Nevertheless, the rapid expansion of e-commerce has led to a fierce rivalry among enterprises, hence emphasizing the utmost importance of customer retention. Retaining clients is not only economically efficient but also plays a substantial role in achieving long-term business success and profitability. The notion of client retention has been essential to company operations in several industries for centuries