ISSN: 2265-6294

ENVIRONMENTAL COMMUNICATION STRATEGY IN THE SABIBILULUNGAN PROGRAM FOR PLANTING TREES (SATAPOK) IN BANDUNG REGENCY

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Henny Sri Mulyani,Ika Merdekawati,Achmad Abdul Basith,Atwar Bajari

Abstract

The critical land in Bandung Regency has reached 24,542.5 hectares spread over to several sub-regencys. The impacts of its caused sedimentation, water absorption, and decreasing air quality. Sabilulungan tanam pohon kesayangan (Satapok) is a tree planting movement based on conservation education and worship. This study aims to determine the implementation of public participation in environmental conservation efforts to reduce critical land. The method used is descriptive qualitative with data collection applying observation techniques, interviews with related parties, documentation, and literature study. The results showed that the Satapok movement has been running since 2018.

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