ISSN: 2265-6294

Exploring Herbal Tourism Potentials of Tourism Village: Case Study in Catur, Kintamani, Bangli, Bali, Indonesia

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Dermawan Wuruwu,Ni Made Diana Erfiani,Putu Chris Susanto,I Putu Darmawijaya,Christimulia Purnama Trimurti,I Gusti Bagus Rai Utama

Abstract

Catur village has met the criteria for the model of herbal-themed rural tourism development, consisting of attraction, accessibility, amenities, ancillary, agents of change, and Adaptation in the post-Covid-19. The two additional factors from the traditional tourism concept include the effort to change the paradigm and empower the local villagers as agents of change, to truly actualize the potential of herbal products to support tourism village, and the adaptation of the new life in a post-Covid-19, that emphasizes the importance of clean, health, safety, and environmental goal.

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