Five-star Iraqi hotels are exposed to many environmental pressures, including the security situation in Iraq, as well as the fluctuating economy, which has affected their work and the nature of tourism in the country, which prompted these hotels to adopt marketing agility and clearly in their marketing strategies, but Unevenly, as it appeared that these hotels focused on the marketing aspects for the purpose of enhancing their competitive position and thus obtaining a market share commensurate with their current situation .