Millennial and Gen Z voters dominate the use of social media. This generation is undeniably the most active in using the internet for social media. This study aims to determine the political communication strategy of the PKS, PKB, and PPP parties in winning the votes of young people in the 2024 election. This qualitative research uses a descriptive analysis approach—data obtained from interviews and literature searches. The results of this study indicate that it is not easy to win votes from the younger generation because this generation is relatively allergic to political parties, a less ideological and critical generation; however, parties will struggle to get the votes of that generation. Burhanuddin Muhtadi, Executive Director of Indonesian Political Indicators, said that this generation has the most severe concern for various strategic issues, such as corruption, environmental damage, health, pollution, and employment. However, of the three parties, PKS seems most vocal in rejecting the issue. Their regular and factual attitudes need to emerge to support their popularity and remain part of the strategy of political struggle. Today, young people have become the people who control the vote in the upcoming parliamentary elections and have become intelligent people who see and evaluate Indonesian politics