This research was conducted on ginger farmers living in Karangpandan District, Karanganyar Regency, Central Java, the district where Agromakmur is located, from October to November 2021. This qualitative research collected primary and secondary data by the sampling technique of Snowball sampling. The data were collected through interviews with local farmers. The findings indicate the farmers were aged 20 years old to 60s. Their educational background ranges from elementary school to university. The planting areas start from 200 m2 to 4000 m2 .