The article studies and analyses the properties of Indian mythological series as means of media communication, and the role of series in people’s lives and communication sphere in particular. Taking other means of communication, such as news, advertising, newspaper articles it is clear to understand that they have a fragmentary character. Meanwhile, series is a detailed narration. The entertainment role of the media properly illustrates the point where political and social ideology is revealed behind the facade of entertainment. It makes the receiver take a prolonged act of attention. Dealing not with “real”, but with “fictional reality”, it is at the same time incommensurably more suitable for the purposeful broadcasting of patterns of behavior, value systems and images of social identity than other fragmentarily organized media that can only count on a cumulative effect.