In the present business situation, importance is being given to drive the functions of marketing functions with a sense of social responsibility. This has resulted to pay great deal of attention towards the social responsibilities of customers by retail organizations. This will be helpful in meeting the demands and understanding the expectations of consumers. The retail industry had to concentrate more on customer satisfaction to remain competitive in the market because of tough competition DMart is one of the most successful hypermarket in India. It offers a wide range of products to customers all over the country. The primary objective of the study is to analyze what makes customers to prefer DMart for purchasing purpose and their level of satisfaction. For the purpose of the study a questionnaire was constructed and survey was undertaken from 132 respondents considering them as sample where the total population was infinite in nature. The data was analyzed and interpreted with the help of relevant statistical tools and found that eight factors were strongly influencing the shopping experience of customers.