Persuasion is defined as "the art of leading another man's will to a particular choice, or course of conduct, by arguments or reasons, by appeals to both feeling and intellect; it is the act of influencing the minds of others by arguments or reasons, by appeals to both feeling and intellect." This is, without a doubt, what trial lawyers do every day in the courtroom, and it is the subject of this article. Although trial attorneys are unlikely to object to a concentrated study of the art of persuasion, other readers might. They may be concerned that a persuasion is a form of propaganda and that such an emphasis will prevent legal disputes from being decided on their merits. The integrity and character of the lawyer. These two qualities are implicit in the definition of effective persuasion, for juries need to be convinced of the advocate's honesty of purpose and truthfulness. This study explores how the attorney utilises success pragmarhetorically to persuade the court and the jury about the evidence given to the court. It investigates the pragma-rhetorical strategies in the proceedings delivered within persuasion in an American courtroom.