ISSN: 2265-6294

Leveraging customer services technique for organizational and family stability in COVID-19 era: A sociological perspective

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Charles Okwuwa,Kennedy Ololo,Musa Emmanuel Umaru,Victoria Okwuwa,Sarkinnoma Yahaya Sabo

Abstract

This research investigated the extent COVID-19 pandemic affected micro and small businesses that constitutes Nigeria’s critical GDP viability and family relationships, and how the amplification of customer service techniques can stabilize such businesses and hence, promote stability-challenged family relationships. The empirical research applies a qualitative approach and obtains information from 90 respondents on their life and livelihood before and during COVID-19, and explores business and family reconstruction efforts with customer service approach. The data reveal that all respondents are negatively impacted economically and psychologically and lifestyles plunged, a situation that facilitates people’s ingenuity, in absence of meaningful statutory emergency relief assistance.

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