The development of the current fashion industry has increased significantly in the last decade. The high competition in this industry requires companies to be able to improve their marketing strategies and it is necessary to study how product quality can increase customer satisfaction. This study was proposed to find outhow the marketing mix variables consisting of product, price, place and promotion affect consumer satisfaction on TwoSeason products in the city of Bandung. The sample was selected as many as 200 respondents from TwoSeason visitors in the city of Bandung. This study uses a quantitative approach using the explanatory method by distributing questionnaires. The results Research results with the equation Y = 6.046 + 0.208X1 + 0.182X2 + 0.218X3 + 0.225X4, prove that the marketing mix variable consisting of product, price, place and promotion has a partial and simultaneous effect on consumer satisfaction. The results of testing the coefficient of determination obtained 76 % which results are included in the high category. This shows that these four variables provide a fairly high contribution in explaining consumer satisfaction in the city of Bandung. This research is also expected to contribute to the company, especially in the marketing strategy to always maintainproduct quality and other variables in the marketing mix so that an advantage is obtained for the company.