The research deals with a problem related to the mechanisms of influence and persuasion in the elections of the Iraqi Parliament of 2021 AD, especially in light of the growing role of social media and the presence of voters in their environment in a large proportion than those who are present in the streets to see the names of the candidates, their qualifications, their electoral programs and the candidates’ methods of persuasion and winning voters; The research aims to study the persuasive methods that candidates use through the Facebook application as one of the largest social media employed by politicians in presenting their political contents.