Numerous academic works have demonstrated the importance of service quality as a tool for measuring corporate performance. Its effects are visible in its direct impact on online clothing shoppers' contentment. This paper investigates consumer impressions of the service level provided by online clothes retailers. To accomplish this, a quantitative study is conducted. In this work, four dimensions are quantified using multi-item scales, and the convergent, discriminant, and nomological validity of these dimensions are evaluated through a survey. Security, information, personalization, and aesthetics are key dimensions in this study. Implication of the findings are discussed