ISSN: 2265-6294

Promotions (promo) for TV investigative reports Areej Network investigations for investigative journalism as a model

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Hussein Khalaf

Abstract

The research seeks to know the nature of the promotions (promo) for investigative television published by the Areej Network for Investigative Journalism on YouTube, by knowing the methods in which they are presented and the contents it focuses on and the explanatory methods that they include, the research belongs to the type of descriptive research. The researcher adopted the analytical survey method and used the content analysis tool to reach the desired goals. In this context, he reached a set of results, the most important of which are: that ARIJ Network for Investigative Journalism focused, within the categories (what was said?) on social, health, environmental and political content in its promotional presentations related to investigative television to a higher degree than the rest of the content, while the categories (how was it said?) focused on presentation style (still picture + text), and presentation style (video graphic + text), in providing promotional presentations (promo) related to investigative television investigations, and in the framework of illustrations focused on (illustrative designs / symbols and graphics/documentation), and it focused within the time frame allotted for presenting promotions (promo) on (more than one to two minutes/more than two to three minutes), and within the highlighting elements framework (colors) it focused on (red with a white frame / black with a white frame), and highlighting elements (effects musical) on (used), i.e. they use them continuously, in the context of the compatibility of musical influences with the content, it focused on (largely agree / agree to some extent), which indicates the network's interest in the importance of diversifying the presentation methods for promotional offers (promo) and supporting it with everything that illustrates the basic idea of television investigative investigations for the recipient.

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