The Research aims to identify and develop effective leadership qualities in private universities. The study was a qualitative approach in the form of case studies to investigate the information concerning effective leadership through observation, interviews, and documentation studies with data sources from leaders and lecturers. Triangulation is done to the vice chancellor, dean, and lecturers. The result of this Research is the development of a leadership quality model for private universities. With the development of a leadership quality model for private universities, it is hoped that the quality of leadership in private universities will increase. It improved the leadership quality of private universities implemented through scientific, visionary, entrepreneurial, and values-based leadership.