Rural tourism plays an important role on the post pandemic, local economic recovery and community development empowerment in Jordan. Rural tourism destination appeals take focus as endogenous variable on the research journey and, the present study hypothesised destination image, destination awareness, destination accessibility, hard and soft factor attractions, community-based tourism and cultural events, local meeting, incentives, conventions and exhibition and characteristics of rural tourism destinations as exogenous variables on the structural model analysis configuration. Resources Based View (RBV) was stated as underpinning theory of seven endogenous variables of rural tourism destination appeals.