ISSN: 2265-6294

Research on development strategy of Overseas Chinese City (OCT) Group

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Anna Zou,Hannearl Kim
» doi: 10.48047/resmil.v12i2.25

Abstract

Many Chinese firms, such as Alibaba, Tencent, Meituan, and other O2O enterprises, have been recognized and examined as the Chinese economy has grown rapidly. While there are many studies on this element of enterprise research, there is relatively little study on stateowned firms, resulting in a gap in the literature. Shenzhen Overseas Chinese City Group is a multipurpose national central enterprise in Shenzhen that is both vibrant and well-known. Its success is inextricably linked to its management approach and one-of-a-kind development methodology.

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