Sungai Raya village is one of the entrances to Kubu Raya Regency so it has the potential to be used as a stop-over location and tourism storefront for Kubu Raya Regency. Sungai Raya Village has a lot of tourism potential that has not been explored, not packaged, and has not been marketed optimally. This study aims to analyze the tourism potential of Sungai Raya Village and formulate a strategic design for the development of Sungai Raya Village for sustainable tourism development in the Kubu Raya Regency.