ISSN: 2265-6294

Strategies for Creating Marketing Advantages in Agro-Processing Industry Business

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Chainat Pansantia ,Sunee Wattanakomol ,Thanin Silpcharu

Abstract

The Agro-Processing Industry is one field of business crucial to the national economy which is currently facing challenges due to the declining prospect in the export sector. This research aims to study the strategies of creating marketing advantages in the Agro-Processing industry business. The research was conducted in both quantitative and qualitative methodologies, collected quantitative data from 500 marketing executives in the agroprocessing industry, applying descriptive, inferential, and multivariate statistics in data analysis.

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