The poverty rate in Sukabumi City is relatively tremendous; therefore, the Sukabumi City government launched a policy called Sukabumi Kece which stands for Sukabumi Kelurahan Entrepreneurship Center. However, the implementation of this policy has not yet been achieved optimally, and this can be seen in the high poverty rate and the low acceleration of poverty reduction in the city of Sukabumi. Therefore, this study aims to find the right strategy for implementing the Sukabumi Kece policy in poor areas in the city of Sukabumi. This research uses a qualitative approach with a descriptive method. The results showed that the implementation of the Sukabumi Entrepreneurship Center (Sukabumi Kece) Village policy in Sukabumi City followed the research focus related to the content and context of the policy as one of the factors in efforts to reduce poverty, strengthen institutions and improve welfare. The ineffective implementation of the Sukabumi Entrepreneurship Center Village (Sukabumi Kece) policy in Sukabumi City can be seen to be caused by the factor (a). The function of the Sukabumi Kece Team (TSK) is not working correctly (b). The institutional structure of the Sukabumi District Small Team (TSK) is not yet adequate (c) Perception of RAWU implementation is not following the affairs of community empowerment and poverty reduction (d). Approval of non-optimal budget sources (e). C