The deadly covid-19 pandemic, which hit the world in December 2019, had many negative impacts on Malaysia’s SME logistics Industry. This study investigates the influence of three independent factors, service quality, accessibility and pricing, on customer satisfaction in the SME logistics industry during the COVID-19 pandemic in Klang Valley, Malaysia. Data were collected from 210 respondents in Klang valley, Malaysia using a survey distributed through various online platforms. The data was collected using a descriptive research approach using a quantitative-based correlational research design, and the research instruments used were adapted from several past studies. Research hypotheses were analyzed using SPSS -26. The results indicate that service quality (β = 0.471, t =7.650, p < 0.01), and pricing (β = 0.265, t = 4.130, p < 0.01) significantly strong positive influence on customer satisfaction in SME logistics industry . However, accessibility (β = 0.125, t = 2.008, p <0.01) have a slightly weak positive significant influence on customer satisfaction in SME logistics industry. With the help of the Kano model, a theory for product development and customer satisfaction, the present study has supported previous studies and clarified the roles played by service quality,